Korean and Chinese actors and actresses are big on product endorsement. You can practically name any product in Korea and China (including Hong Kong) and you'll certainly find a celebrity endorsing it.
Han Hyo-joo (Spring Waltz) is among the favourite actresses that receive lots of endorsement. We all know that Korean actress Kim Tae Hee is CF (commercial film) queen. Han Hyo-joo is known as the CF princess.
If you can read korean then check out the official site
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