Hollyscoop Bridget Daly reports..
We were this close to being able to dress like the characters on Gossip Girl, and now we’re back to square one! Target has decided to scrap plans for a GG-inspired clothing line.
Anna Sui, who is also a featured designer on the show, was slated to create the line. But Target execs decided they didn’t want to be associated with the racy show anymore.
A source close to the deal tells The New York Daily News, “One of Target’s top executives got nervous about being that closely associated with the show, given the (debauchery) its characters get into.”
A launch party had already been planned as well, and Gossip Girl producers are now furious that it’s been canceled.
The source goes on to say, “There was going to be signage as well as Target symbols in purple and black - Anna’s signature colors. And it was rumored that Anna herself was going to be making a cameo appearance. The crew was thrown into a frenzy because they had to scrap everything they had planned. They can’t believe Target would bail on them, especially after publicly announcing the collaboration.” At least we’ll always have Forever 21 for our back-to-school looks!
Too bad, our Gossip Girl show lovers cannot dress like their favourite stars. What ashamed because the clothing on the show was very nice and to be sold at Target would mean that it's affordable. A bummer executive decision!!!